OpenSea
Identity
Redesign

OpenSea Identity Redesign

OpenSea
Identity
Redesign

Duration

Duration

Duration

12 weeks

12 weeks

12 weeks

Timeline

Timeline

Timeline

Jan 23' - Apr 23'

Jan 23' - Apr 23'

Jan 23' - Apr 23'

The OpenSea Identity System redesign was a project to redesign the existing identity of popular open NFT marketplace - OpenSea.

The OpenSea Identity System redesign was a project to redesign the existing identity of popular open NFT marketplace - OpenSea.

The OpenSea Identity System redesign was a project to redesign the existing identity of popular open NFT marketplace - OpenSea.

Design Objectives

Design Objectives

Design Objectives

Visual Identity

Visual Identity

Visual Identity

(design system, logo)

(design system, logo)

(design system, logo)

Interface Design

Interface Design

Interface Design

(wireframes and high-fidelity)

(wireframes and high-fidelity)

(wireframes and high-fidelity)

Other Media Design

Other Media Design

Other Media Design

(social media)

(social media)

(social media)

The Problem

The Problem

The Problem

While the design of the brand wasn't particularly depreciating, the design system lacked any particular connection to the brand name, and presented itself as a more generic brand compared to other popular NFT marketplaces, even though it might be the most popular.

While the design of the brand wasn't particularly depreciating, the design system lacked any particular connection to the brand name, and presented itself as a more generic brand compared to other popular NFT marketplaces, even though it might be the most popular.

While the design of the brand wasn't particularly depreciating, the design system lacked any particular connection to the brand name, and presented itself as a more generic brand compared to other popular NFT marketplaces, even though it might be the most popular.

Blur has it's distinct monospace pixel stock market look

Blur has it's distinct monospace pixel stock market look

Blur has it's distinct monospace pixel stock market look

Even though Magic Eden has a generic look and feel like OpenSea, it's atleast recognizable from its logo

Even though Magic Eden has a generic look and feel like OpenSea, it's atleast recognizable from its logo

Even though Magic Eden has a generic look and feel like OpenSea, it's atleast recognizable from its logo

OKX offers a clean, albeit generic marketplace experience, but yet again its logo helps it stand out

OKX offers a clean, albeit generic marketplace experience, but yet again its logo helps it stand out

OKX offers a clean, albeit generic marketplace experience, but yet again its logo helps it stand out

OpenSea, offered the generic marketplace look, but did not deliver in the logo design

OpenSea, offered the generic marketplace look, but did not deliver in the logo design

OpenSea, offered the generic marketplace look, but did not deliver in the logo design

Logo Design

Logo Design

Logo Design

The first step to redesign was to understand what exactly made the brand name OpenSea, stand out. It was achieved using a identity visual map that stringed ideas together by word association and assimilation.

The first step to redesign was to understand what exactly made the brand name OpenSea, stand out. It was achieved using a identity visual map that stringed ideas together by word association and assimilation.

The first step to redesign was to understand what exactly made the brand name OpenSea, stand out. It was achieved using a identity visual map that stringed ideas together by word association and assimilation.

Visual Map

Visual Map

Initial logo designs and iterations

Initial logo designs and iterations

Initial logo designs and iterations

Logo Inspiration

Logo Inspiration

Ripple

Eye

Crest

Visual System

Visual System

Visual System

ARKHIP
ARKHIP
Futura Bold PT
Futura Bold PT
#F47D52
Saffron
Futura Heavy PT
Futura Heavy PT
Futura Medium PT
Futura Medium PT
#5C413F
#5C413F
Kabul
Kabul
Futura Book PT
#3E3E3E
#3E3E3E
Mine Shaft
Mine Shaft
Futura Light PT
#FFFFFF
White
Futura Light PT
#FFFFFF
White

Logo Showcase

Logo Showcase

Logo Showcase

Logotype

Logotype

Website Design

Website Design

Website Design

Social Media

Social Media

Social Media

Connect with me over

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Connect with me

Connect with me over

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